We seek to create meaningful brand stories that deliver results.
our philosophy
We understand that branding is more than a logo. It's about creating a cohesive story that represents who you are as a business and what you stand for. Our approach is tailored to each client's specific needs, ensuring that we deliver design solutions that captures the true essence of a brand.
our approach
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Our branding process begins with listening and getting to know our clients. We need to understand where they came from to help them get to where they want to go. Peeling back the layers to uncover their genius and what makes them exceptional. This in-depth discovery phase helps uncover the true essence of a brand.
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Before embarking on the design process, we research our clients industry to learn more about their key audiences' needs and preferences. How will they stand out in a crowded space? This information, along with the details collected from the discovery phase, helps develop a strong brand strategy that is aligned with the businesses' vision, values and goals.
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Our discovery and research greatly informs our initial design concepts. Always keeping abreast of trends in the art and design world, our goal is to create fresh yet timeless design solutions that communicates our clients unique brand essence and connects with their audience in a meaningful and impactful way.
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Once the brand identity is established, it's important to ensure that it is consistent across all touchpoints, including website design, social media, packaging, advertising, and other marketing materials. Consistency is key to building a strong brand presence and our implementation phase involves meticulously applying our clients identity to all touchpoints.
Design Capabilities
CREATIVE DIRECTION
brand strategy
brand voice & messaging
brand photoshoots
product styling
BRANDING
logo & identity
brand guidelines
marketing materials
package design
web design
OWNER & CREATIVE DIRECTOR
Amy Carrillo
I’m a multidisciplinary creative who has been running my design studio for 8 years. With over a decade of design experience, my goal is to discover the true essence of a brand by understanding their unique story and offering, getting clear on their goals and delivering results that drive the business forward.
Working in the corporate design world as well as being an entrepreneur has afforded me the opportunity to wear many hats: graphic designer, photographer, set stylist, art director, web designer and creative director. With every project and client, I lean into my broad skill set to achieve an elevated and cohesive brand experience.
As a proud Filipina-Canadian, I am passionate about connecting with other female entrepreneurs and business owners. Especially purpose-led businesses owned by Black, Indigenous and Women of Colour.