LIANNE HANNAWAY
Project Scope:
BRANDING, WEB DESIGN, CREATIVE DIRECTION
Photography:
Andreea Muscurel
Lianne Hannaway helps women business owners take control of their businesses finances to experience the time and income freedom they deserve. Lianne’s mission is to help women, especially Black women, reach their financial goals allowing them to live better and impact the lives of their families, communities and economy.
Our goal was to create a brand that felt elevated yet approachable. A strong brand presence that spoke to Lianne’s target audience and was consistent on all customer touch points. We achieved this by developing a concise visual direction from the logo to the web design, to the brand photography and social graphics.
